Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation.  If you have any… Read More »Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

How We Got a Link from The Huffington Post

Arianna Huffington doesn't care that we got a link from the Huffington Post

By David Shankbone (Own work) [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it.

A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral. Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date. It took a little over an hour to write and post it through all of our regular channels, and then I was back to work on our clients’ sites.Read More »How We Got a Link from The Huffington Post

business dog on phone attempts to sound human

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals:

“…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”

—The Cluetrain Manifesto

There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of.  But the point is not just to sound like you’re interested in talking to your customers.  You have to have an honest desire to do it (at least for the business’s sake).  Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself.  Time to hire it out.Read More »Can We Talk? Why Your Company’s Social Media Needs to Sound Human

map of the world on the wall of Phil’s Fish Market in Moss Landing, CA

Phil’s Fish Market Just Hit the Jackpot

Board at Phil's Fish Market in Moss Landing, California

SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.

So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic.Read More »Phil’s Fish Market Just Hit the Jackpot