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Walmart Facebook strategy

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. It’s hard to see any short term benefits, and the format can feel really unnatural for self promotion, which is why you’ll find millions of abandoned business accounts across platforms great and small.

Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!)Read More »What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

people loathe us on yelp - what to do about bad yelp reviews for your business

Who’s Afraid of the Big Bad Yelp?

people loathe us on yelp - what to do about bad yelp reviews for your business

If I had a dime for every time a business owner tore into Yelp, I’d already be retired.

It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. Many business owners, users, and bipeds in general tend to hate Yelp’s lack of transparency, aggressive sales staff, and the amount of power that they give to relatively anonymous users. If you don’t believe me, just check out Yelp-Sucks.com, a few recent horror stories from small businesses, or Yelp’s laughable 3/5 star rating on their own website.

Today, we’ll talk about how much Yelp can suck, we’ll take a look at some of the biggest complaints about Yelp, and then we’ll see what we can do about them.Read More »Who’s Afraid of the Big Bad Yelp?

How to Get More Google+ Reviews for Your Business

getting more Google+ reviews helps businesses rank better in their industryEvery time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Many people who depend on Google for their livelihoods spend a lot of time and energy trying to predict which additions will be next, but nobody really knows for sure.

While there are many changes happening right now to the way Google displays listings for small businesses, Google has made it crystal clear that business reviews will play a huge role in the future. We’ve been able to see business reviews on Yelp, out of five stars, from Google’s search results for a few years, and we’ve already seen Google+ play a more serious role.

If you’re the kind of business owner who wants to stay ahead of the curve, one of the biggest things you can do for your business, right now, is to start earning Google+ reviews.

Read More »How to Get More Google+ Reviews for Your Business