Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” For a few brief searches, this ad replaced the map pack and Home Service Ads entirely, inviting searchers to literally call Google for a plumber instead of going through their search… Read More »Google Home Services Concierge: The Newest Experiment
“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. I’m talking about the kind of industries that don’t typically get a lot of media attention, aren’t… Read More »4 Reasons Why We Love Super Long Tail Informational Posts
Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means… Read More »Where Exactly Are Google’s Home Service Ads Displaying?
Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack”. If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming… Read More »4 Reasons the New Google Local Stack Sucks (that you probably didn’t think of)
Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation.  If you have any… Read More »Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference