Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack”. If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming… Read More »4 Reasons the New Google Local Stack Sucks (that you probably didn’t think of)
Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a plumber in Redwood City: Her chief complaint is that she was not a customer, so is this still a legitimate… Read More »Do you have to be a customer to leave a Yelp review? Nope!
What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? Or a customized item that can’t… Read More »Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories
Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any… Read More »Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
It’s happened to the best of us. A customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it?Read More »What To Do About a Filtered Yelp Review