There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule, it’s hard not to get a little excited (if you like getting your news from the source,… Read More »Why Facebook’s Updates (probably) Won’t Kill Your Business
You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals:
“…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”
—The Cluetrain Manifesto
There are so many marketers who go through great pains to try and fake the human voice, and sometimes it even works—kind of. But the point is not just to sound like you’re interested in talking to your customers. You have to have an honest desire to do it (at least for the business’s sake). Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. Time to hire it out.Read More »Can We Talk? Why Your Company’s Social Media Needs to Sound Human
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.
While the redesigned apps actually cover a lot of ground, there are four updates in particular that Google wants to you know about. Here’s what they mean for you.
Photo editing within the Google+ app itself just got a lot easier. With instagram style options, plus basic crop, rotate and contrast tools, it’s easy to turn a quick snapshot into something worth sharing.
New photo editing options
So what?
Encourage your employees to ‘brag’ in pictures about their accomplishments, even if it takes a minute out of the workflow. If your electricians replace an electrical panel, turn it into a before & after. If your chef comes up with an awesome special of the day, get a picture online. If you take pride in your work, let it show.Read More »What the New Google+ Mobile App Additions Mean to Small Business Owners