Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means… Read More »Where Exactly Are Google’s Home Service Ads Displaying?
Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any… Read More »Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.
So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic.Read More »Phil’s Fish Market Just Hit the Jackpot
Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal, one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results. Even my dad, who still uses Windows XP at home, wanted to know “is Hummingbird good for your business?”
That’s the million dollar question, after all.
There are plenty of articles out there trying to dissect every official word on Hummingbird, but today we’ll take a quick look at what it really means for you and your business.Read More »Is Hummingbird Good for your Business?
Pop culture has an obsession with all powerful computer nerds. Every day, you’ll find countless stories of hackers scoring free phone service with Captain Crunch toy whistles, 10 year old girls finding iOS exploits that the experts missed, and international masterminds slipping through ‘impenetrable’ government firewalls. These kinds of stories are so extreme, and so common, that it’s easy to believe that every other 20-something with a computer can single-handedly crash the Shanghai Stock Exchange with the touch of a button.
Meanwhile, in the real world, most of us full-time computer nerds are just as mortal as the rest of you. Just because we can manually open the port on a router to unblock Skype or launch Teamviewer to take control of your computer doesn’t mean that we can move mountains. In the web development and SEO worlds, especially, even the industry’s best and brightest are subject to the whims of Google, Mozilla, Yelp, and hundreds of other major players.
Today, we’re going to take a look at what webmasters can’t do, how you can help make their efforts more effective, and how you can get much better results online without a lot more effort.Read More »What Your Webmaster Can’t Do For You