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map of the world on the wall of Phil’s Fish Market in Moss Landing, CA

Phil’s Fish Market Just Hit the Jackpot

Board at Phil's Fish Market in Moss Landing, California

SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.

So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic.Read More »Phil’s Fish Market Just Hit the Jackpot

Walmart Facebook strategy

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. It’s hard to see any short term benefits, and the format can feel really unnatural for self promotion, which is why you’ll find millions of abandoned business accounts across platforms great and small.

Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!)Read More »What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign