There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule, it’s hard not to get a little excited (if you like getting your news from the source,… Read More »Why Facebook’s Updates (probably) Won’t Kill Your Business
SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.
So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant. Phil’s Fish Market in Moss Landing, CA has a map of the world posted with the question, “Where are you visiting from?” Not only is it a cool thing to have in the right kind of restaurant – the post got a ton of traffic.Read More »Phil’s Fish Market Just Hit the Jackpot
Every once in a while, someone tells you that your business needs to be on Facebook. Or Twitter. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. It’s hard to see any short term benefits, and the format can feel really unnatural for self promotion, which is why you’ll find millions of abandoned business accounts across platforms great and small.
Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. I’m talking about Walmart (no, really!)Read More »What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign
If I had a dime for every time a business owner tore into Yelp, I’d already be retired.
It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. Many business owners, users, and bipeds in general tend to hate Yelp’s lack of transparency, aggressive sales staff, and the amount of power that they give to relatively anonymous users. If you don’t believe me, just check out Yelp-Sucks.com, a few recent horror stories from small businesses, or Yelp’s laughable 3/5 star rating on their own website.
Today, we’ll talk about how much Yelp can suck, we’ll take a look at some of the biggest complaints about Yelp, and then we’ll see what we can do about them.Read More »Who’s Afraid of the Big Bad Yelp?
Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.
While the redesigned apps actually cover a lot of ground, there are four updates in particular that Google wants to you know about. Here’s what they mean for you.
Photo editing within the Google+ app itself just got a lot easier. With instagram style options, plus basic crop, rotate and contrast tools, it’s easy to turn a quick snapshot into something worth sharing.
New photo editing options
So what?
Encourage your employees to ‘brag’ in pictures about their accomplishments, even if it takes a minute out of the workflow. If your electricians replace an electrical panel, turn it into a before & after. If your chef comes up with an awesome special of the day, get a picture online. If you take pride in your work, let it show.Read More »What the New Google+ Mobile App Additions Mean to Small Business Owners