Contractor SEO and Home Services Marketing
We build the website, map listing, service pages, call tracking and CRM follow-up that bring homeowners to your phone.
We run one contractor SEO system for every trade. Only the keywords, the seasons and the photos change. When a homeowner searches for the work you do in the city you serve, your company should show up on the first page of Google and in the map listing. We are a home service marketing agency and have worked with home service companies for more than 15 years. We build the website and write the service and city pages. We also manage the Google Business Profile, run Google Ads and set up the CRM, and each month we send a report that ends with what each new customer cost.
The contractor SEO system we run for every trade
Every client gets six parts: website, Google Business Profile, service and city pages, call tracking, CRM follow-up and a monthly report. These four do most of the work.
A site built for calls
The phone number sits at the top of the screen and the page loads quickly on mobile. Your license, insurance and reviews appear near the top of every page.
Google Business Profile
For most near me searches Google shows the map listing first. We set the categories and list each service, then add located job photos and reply to every review.
Service and city pages
One page for each service in each city you want to win. Each page names the neighborhoods and shows jobs from that area, and it answers the questions people ask before they call.
CRM follow-up
HighLevel texts a missed caller back and logs every form submission. It also reminds your office to follow up on estimates, so no lead sits unanswered.
How contractor SEO leads reach your phone
Search brings the lead, and the first few minutes after it arrives decide who gets the job. A homeowner may also call straight from your map listing without ever opening your website, so we build the listing and the site together. That is how contractor SEO turns into calls on your phone and forms in your inbox.
Call tracking tells you which page or listing produced each call, and a recording shows how the call was handled. HighLevel, which we resell and set up under the LeadConnector app, texts a missed caller back and logs every form submission. It also asks finished customers for reviews and reminds your office to chase estimates. The details are on our HighLevel agency page.
Service pages for each trade and city
Google matches a search to a page. For contractor SEO, that means a homeowner searching "drain cleaning in Tulsa" should land on a page about drain cleaning in Tulsa, so we write one page for each service in each city you want to win. Each one shows local jobs and answers the questions people ask before they call. Our guide to the seven pages every contractor site needs covers each one.
We have written up each trade on its own page: Roofing SEO for roofers, moving company SEO for movers and plumber SEO for plumbers. Pest control marketing is for recurring service companies and pressure washing marketing for exterior cleaning. HVAC marketing covers heating and cooling companies, and veterinarian marketing covers clinics and animal hospitals.
If your trade is not listed, send us a note and we will look at your market.
What we set up in the first 30 days
Week 1
We audit your site, Google Business Profile and rankings in each city you serve, and set up call and form tracking so every lead is tied to a source.
Week 2
We write the service pages for the work you want most, then city pages for the cities that matter, each with its own neighborhoods, jobs and questions.
Week 3
Your Google Business Profile gets the right categories, services, hours and located job photos, and a review request is built into the end of each job.
Week 4
Your lead forms and missed call text get wired into the CRM we set up on HighLevel, with estimate follow-up reminders for your office.
What we report
The monthly report starts with calls and lead forms, because those connect to revenue, and lists them by source: map listing, organic search, Google Ads and direct. As your office marks which leads became jobs, we add booked jobs and revenue by source, then divide marketing spend by new customers to get cost to acquire a customer. The report shows which cities, services and campaigns return the money spent on them.
Why companies choose Navolutions
Navolutions brings more than 15 years of experience in online marketing for service businesses. One team builds the website, runs the search and advertising work, sets up the CRM and reports on the numbers that matter: calls, lead forms and cost to acquire a customer.
Whatever the trade, the system is the same: one page per service per city, a Google Business Profile built to win the map pack, tracking on every number and follow-up that answers the lead before the next company does. Every engagement starts with an audit of your site, your Google Business Profile and your call handling, and every month ends with a report built from your own tracking data, so you see what the work produced and what each new customer cost.
Who contractor SEO is not for
If your crew is booked for months and you cannot add jobs, more calls will only frustrate your office.
It also assumes you answer or return calls the same day, since the person search sends you has usually called two other companies already. If you need a booked schedule next week, add Google Ads to the plan and we can run both together.
Questions owners ask
What is the difference between a contractor marketing agency and a general agency?
A contractor marketing agency already knows the pages, categories, seasons and lead types of the trades. A general agency often spends the first months learning them. We have worked with home service companies for more than 15 years.
How long does contractor SEO take?
It depends on how strong your competitors are, how old your site is and how many reviews you have. The audit shows your starting point in each city.
Do you build the website too?
We do. The pages and the tracking have to be set up together for the reports to mean anything.
Which trades do you work with?
Roofing, HVAC, plumbing, moving and storage, pest control, pressure washing, veterinary practices and other service businesses. The system is the same for each; the keywords, the seasons and the photos change.
How much does it cost?
We quote after a free audit. The price depends on your cities, your services and any Google Ads you add.
Request a free audit
We review your site, profile and ads and send back what we find, then call at the time you pick.